Snap2Insight: Know your shelf to win the shelf
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Snap2Insight: Know your shelf to win the shelf

Praveen Gopalakrishnan, Co-founder and CEO, Snap2InsightPraveen Gopalakrishnan, Co-founder and CEO
Its early morning on the day of monthly sales review at headquarters of a large CPG brand. The retail execution manager for one of the major product lines walked in confidently, expecting sales to have increased from a recent trade promotion done nationwide. Unlike previous promotions which did not break even, she was confident of meeting target this time. She had worked with Snap2Insight, a leading Retail Execution Analytics company to measure quality of promotion execution at every single store and address execution gaps early in the promotion window.

About 70 percent of purchase decisions are made in front of the shelf. Yet today, CPG brands have limited visibility into how their products and promotions are executed at the shelf. A brand cannot effectively compete at the shelf without knowing how their products are merchandized and how they stack up against competition. One of the biggest challenges in retail environment is the sheer variety of products and packaging, coupled with speed and volume of new product introductions across categories, making it incredibly difficult to manually measure and get perfect shelf execution data. That’s precisely the value proposition Snap2Insight’s proprietary and breakthrough AI technology brings to the table, helping CPG brands know real shelf truth from shelf photos.

Snap2Insight leverages its partnership with leading crowdsourcing vendors to gather shelf photos from retail stores. These shelf photos are analyzed in the cloud using Snap2Insight’s patent-pending AI technology, to recognize every single product. This is then compared against distribution plans (planograms) for each store to identify SKU-level distribution gaps, allowing CPG brands to work with their merchandiser to fix these gaps across stores and ensure planogram compliance.

In last one year, our proven technology has analyzed over a million shelf images across different product categories and retailers


An easy-to-use dashboard provides the list of stores as a downloadable Excel file that can be immediately sent to third-party merchandisers with the store numbers to fix shelf gaps. “In last one year, our proven technology has analyzed over a million shelf images across different product categories and retailers,” adds Praveen Gopalakrishnan, CEO and Co- Founder at Snap2Insight.

Lost sales due to out of stock is a hundred billion dollar opportunity for retailers. Poor shelf execution is one of the biggest drivers for out of stock at the shelf. Snap2Insight’s retailer solution enables retailers to quickly identify shelf gaps and plugged shelf spaces from shelf photos taken by robots or shelf cameras. Snap2Insight’s retail execution analytics platform automates shelf audits and provides near real time insights to help retailers understand what’s happening at their store shelves and improve customer’s shopping experience. Through deep learning and computer vision technology, Snap2Insight’s solution is bringing unprecedented visibility into shelf execution and efficiency improvements into shelf audits at retail stores, freeing up store associates to serve shoppers.

Though new to the industry, today Snap2Insight’s state-of-the-art solution combines actual shelf execution data with the point of sale and supply chain data to better evaluate the performance of shelf layouts and identify opportunities to optimize sales. “We can predict the sales lift with a particular intervention like placing a product at the right place with right number of facings on the shelf,” explains Gopalakrishnan.

With their Retail Execution Analytics Platform powered by AI, Snap2Insight aims to disrupt how retail shelf and promotion execution is measured and analysed, helping CPGs and retailers improve execution and increase. Snap2Insight enables CPGs and retailers to “know the shelf and win at the shelf.”

Snap2Insight News

Area9 Lyceum Launches Rhapsode|BRIDGE™ - A New, AI-Driven Solution for Adobe Flash Migration

Chestnut Hill - As Adobe ends support for its Flash software platform by the end of 2020, Area9 Lyceum has a new, artificial intelligence (AI) and robotics enabled solution, Rhapsode|BRIDGE™, available for education companies and corporate learning and development departments. Rhapsode|BRIDGE™ will enable companies to migrate their Flash content and materials up to five times faster and more cost effective than alternative solutions.

Adobe's decision to stop support for Flash will require companies to migrate their software and content to new open formats, such as HTML5 and SCORM. The problem is significant for many companies who are still searching for an efficient strategy to migrate their large libraries of education content based on Flash.

"Companies worldwide will soon find their existing platforms will no longer be supported and they will need to move all their valuable content to a compatible system," said Dr. Ulrik Juul Christensen, CEO of Area9 Lyceum. "In addition to our expertise in education, we have built the most advanced automation content development workflow systems to streamline content creation and curation. There are several great solutions to transition Flash-based web content. For educational content, there is a significant gap because educational content is in many ways much harder to transition. Rhapsode|BRIDGE™ can close that gap. It is still not a 'one-click' operation, but it is significantly easier."

Using AI and robotics, Rhapsode|BRIDGE can facilitate the transition from Flash to a responsive platform up to five times faster than the alternatives. The process starts with an advanced ingestion layer that takes apart the Flash file and generates a library of resources. These are rebuilt again using Area9's Rhapsode|CURATOR™ to a responsive component with the same or better functionality as the original.

When the content is rebuilt, it is critical to validate it. Area9 Lyceum has used its industry-leading experience to build new workflow automation and technology platforms to massively streamline such reviews and validation processes.

"Our team has more than 20 years of experience working with highly regulated areas such as health care and we can help those companies manage and streamline compliance and regulatory approval," Dr. Christensen said.

The final step is to publish the content with a brand-new technology that can cross-compile the learning packages into modern formats, such as HTML5, ePub, SCORM, LTI, QTI – or to Area9's adaptive format. This allows companies to use the most advanced education specific technologies to do the migration of their content without getting locked in or having to make the full investment towards adaptive learning.

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Rocco Pellegrinelli, CEO of Trendrating, said: “We are honoured to join forces with a prestigious partner like Euronext. The business of asset management and wealth management is rapidly evolving toward higher standards of value to clients and operational efficiency. The Momentum Risk Monitor is part of this evolution, providing intelligent data that strengthens the investment process whilst delivering an edge in portfolio management and advisory.”

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